advertising

The advertisement for "Ike" is fun: it's a cartoon, it has a catchy jingle and it's appealing. Also interesting is that many of the ads from the 60's are almost 5 minutes long--nowadays we can't even sit through a minute long commercial!

There are some similarities: This one for McGovern shows him out and responding to the people, just like this ad for Obama gives a "homey" feeling..we see his family, when he was a child, and we see him now out in the community. However, the ads that we see today are much more aggressive and focused on attacking the other candidate. In old advertising it was more focused on the candidate themselves and waht they wanted to do, speaking directly to the people as Kennedy does in this ad. Sure, we have much more interesting graphics today and technology fused into the advertisements, but what matters more is the values and beliefs of the candidate and what they are going to do.

I was surprised by Jackie Kennedy speaking Spanish in this ad! I'm not sure I've heard any ads in these times that speak to other cultures...I think this was a brave and honorable statement that the Kennedy's made with this ad: not just targeting the "white" race which would more than likely have their vote, but to the people that make up this country.